Client : 키스톤 개발
Co-work : J&Brand
Crew : Saerom Park, Jeesu Hwang
Studio roam
Studio roam
image from luvze.co.kr
LUVZE is a small high-end residential brand. The etymology of LUVZE is ‘Luminous Objet'. Inspired by the 'La ville radieuse' proposed by the legendary French architect Le Corbusier. It is a convenient and modern luxury living space created by French space individualism
that takes for granted a beautiful living space that suits one's taste.
Sophisticated and witty spaces curated for individuals, customized concierge services, private communities, and rooftop gardens create a luxury residential brand such as a private art collection that reflects individual tastes.
that takes for granted a beautiful living space that suits one's taste.
Sophisticated and witty spaces curated for individuals, customized concierge services, private communities, and rooftop gardens create a luxury residential brand such as a private art collection that reflects individual tastes.
To express a high-end residential brand like a private collection of art, we created a sophisticated and elegant sans-serif wordmark. We also made a symbol that contains the LUVZE alphabet in its architectural form. Graphic motifs that symbolize all the shining moments in this private and beautiful space are varied and applied in a structural form, and a unique color palette centered on orange and brass foil is reminiscent of an exotic citrus scent, creating a sense of luxury and specialness. It transmits sensibly.
images from luvze.co.kr
Studio roam
2021
